In celebration of the 34th annual Great American Smokeout – “Your Cancer and Drug Store,” a parody of tobacco industry advertising practices at retail stores, was hosted by the Buffalo Museum of Science.

 The mock store was designed to expose visitors to the contradictory image of retailers that portray themselves as partners in health care while profiting from cigarette sales. The installation offered an unparalleled opportunity for the public to examine decades of point-of-purchase advertising practices used by the tobacco industry to lure smokers into continuing their smoking habit and to recruit the next generation of smokers.